TORONTO MARLIES
Objective
Build an opt-in database for future promos; implement interactive campaign targeting younger audience.
Strategy

• Implement text-to-win campaign (hockey jersey, free tickets).
• Offer all entries to the contest a discounted ticket price to the following playoff home games.

Results
Total attendance over three playoff games: 5300 people.
Total amount of opt-ins generated: 921 people.
17.3% of the total attendance participated over the three days.
To be used for future CRM and monetization purposes.

XENTEL DM
Objective

• To engage and interact with existing and new clients with a new innovative platform.
• Build opt-in database for CRM and monetization purposes.
• Create awareness for "Legends Of Hockey" event.

Strategy

• Add an SMS component to TV commercials supporting their initiative.
• All opt-ins receive information on upcoming events.

Results
Xentel DM ran 12 TV commercials (NHL network pay-per-view) and displayed a texting 2 win contest on scoreboards/jumbotrons in six venues where the event took place.
After 30 days: Xentel DM generated an opted-in database for CRM and monetization purposes of 4185 consumers.

VIVOLI RESTAURANT
Objective
Increase customer traffic; build opt-in database for future exclusive offers.
Strategy

• Implement a loyalty program through text messaging.
• Send the Loyalty Program members exclusive offers and new menu items (repeat business).
• Add text component to the website, table talkers, posters and small flyer insert to be handed out with every bill.

Results
After a 60-day period, Vivoli generated 480 Loyalty Program members.
Sent out text blast offering Loyalty Program members 20% off next meal and saw an 18.5% redemption (89 members) on offer.