Campaign Objectives

On April 29^th 2010, Children’s Miracle Network and Astral Media conducted their annual National Day of Caring for Kids Radiothon with a mobile giving component. Listeners were prompted to Text ASTRAL to 45678 to donate $5.

Results

4,305 listeners made a $5 Text donation. An outstanding $21,525 was pledged from $5 text donations. Where the total cost of the program per year is $4,200.00, the Return on Investment was an incredible 400% ROI in one day! Outside of Haiti relief efforts, this mobile giving campaign has been the most successful mobile giving campaign to date in Canada!

Campaign Objectives

The Ottawa Senators Hockey Team Sens Foundation wanted to engage and interact with potential donors in a new, innovative way, while at the same time building an opted-in database for future donor outreach and permission based marketing. Specific to the campaign, they wanted to create awareness for the Sens Foundation and the event Roger’s House Telethon presented by CN.

Strategy

The strategy was to add the SMS component across multiple medias - to television commercials, in-arena promotional activities and online - all happening over a 4-hour period. All the opt-ins were to receive information on the Sens Foundation, their initiatives and upcoming events.

Results

A fantastic event result was that $5315.00 was raised during only a 4 hour period! This was also a 120% increase from the previous year's results. In accordance with their objectives they increased their opt-in database numbers by 30%, all using ZipGive SMS technologies.

Campaign Objectives

Build an opt-in database for future promos; implement interactive campaign targeting younger audience.

Strategy

Implement text-to-win campaign (hockey jersey, free tickets). Offer all entries to the contest a discounted ticket price to the following playoff home games.

Results

Total attendance over three playoff games: 5300 people. Total amount of opt-ins generated: 921 people. 17.3% of the total attendance participated over the three days. To be used for future CRM and monetization purposes.

Campaign Objective

Increase customer traffic; build opt-in database for future exclusive offers.

Strategy

Implement a loyalty program through text messaging. Send the Loyalty Program members exclusive offers and new menu items (repeat business). Add text component to the website, table talkers, posters and small flyer insert to be handed out with every bill.

Results

After a 60-day period, Vivoli generated 480 Loyalty Program members. Sent out text blast offering Loyalty Program members 20% off next meal and saw an 18.5% redemption (89 members) on offer.

Campaign Objectives

To engage and interact with existing and new clients with a new innovative platform. Build opt-in database for CRM and monetization purposes. Create awareness for "Legends Of Hockey" event.

Strategy

Add a SMS component to TV commercials supporting their initiative. All opt-ins receive information on upcoming events.

Results

Xentel DM ran 12 TV commercials (NHL network pay-per-view) and displayed a texting 2 win contest on scoreboards/jumbotrons in six venues where the event took place. After 30 days: Xentel DM generated an opted-in database for CRM and monetization purposes of 4185 consumers.