Predictive Marketing

Business Intelligence Processes

The term Business Intelligence (BI) can be described as a set of techniques and tools that transforms raw date into useful and meaningful data that can be used for business analysis purposes.
With practical application, business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help business executives, managers, and other end users make more informed business decisions. BI encompasses a variety of applications, methodologies, and tools that enable businesses to collect data from internal and external sources, prepare it for analysis, run tests against the data, create reports, dashboards, and data visualizations to make the analytical results available for decision makers. The goal of BI is to allow businesses to have interpretations of large volumes of data to identify new opportunities and provide a competitive market advantage.

Using Predictive Technologies to Target Profitable Market Segments

BI technologies can provide companies with historical, new data gathered from source systems and predictive views of business operations inclusive of, reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics and prescriptive analytics. When combined, this external and internal data can provide a complete business picture, creating "intelligence" that could otherwise not be obtained from a single set of data, that in turn forms the basis of useful and predictive insights into optimal market segmentation.

Business Intelligence and Your Marketing Plan

Benefits of BI programs for organizations and their marketing plans are significant and include:

1. Turning Data into Actionable Information.

A BI system can provide the needed insight you require to make successful strategic marketing plans for an organization. The BI system can identify key trends and patterns in the information and connect areas of the business that would otherwise seem unrelated. This type of all comprehensive information can aid companies to identify suitable opportunities for the organization as a whole and plan for a conversion optimizations.

2. Obtaining Insight into Consumer Behaviour.

One of the key advantages of investing in business intelligence processes is that it such can improve the ability to analyze current consumer buying trends. Once a company understands why their customers are buying, this information can be used to develop campaigns to match current and future consumption trends. By doing so, a business will improve its profitability by attracting optimal customer profiles.

3. Improving efficiencies.


Business intelligence systems can improve the efficiency of marketing processes and by doing so, increase marketing ROI. As well, business intelligence information can be shared across departments to improve and saving time on the reporting process, analytics and campaign implementations. Sharing of information can reduce duplication of roles/processes within organizations, and provide better, more accurate data that would otherwise be generated by various departments. Ultimately, sharing of business information improves a company's marketing processes and position.

4. Gaining Competitive intelligence.

Business intelligence procedures are powerful enough to be used to gain insight into what your competitors are doing. In turn, a company will be able to make decisions and plan for the future understanding the competitive landscape.
Obtain the benefits of an effective BI system and strategy for your business through a Business Intelligence review by a skilled BI provider such as Zipstripe. Zipstripe will ensure that the intelligence system chosen can analyze the context and content of data, to provide the best possible analytical efficiency for your business.

Where We Are Located



Serving the Province of Ontario and State of New York, our head office is located just above Toronto.

Suite 201, 690 Rowntree Dairy Road, Vaughan, ON

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